Monday, February 13, 2017
A descent into the void. Recognizable beats are layered and repeated until the song loses all focus, it is taken elsewhere, the beats are lost and the result is only sound. All the sounds used in the video are preset GarageBand sounds that are meant to be catchy, easy to use and easily layered. The song begins like a real song, with beats synching up. It becomes clear that this is not a real song, and the dissolve of the beats result in a consuming sound which one cannot interpret. Not only does this project aim at challenging one's expectations of music, but also the ownership of sound. By using preexisting sounds, I aim at questioning the notion of authorship presented by McLuhan, who claims that "people are less and less convinced of the importance of self expression" (123) because of new technologies. By using pre-existing music, I am taking part in the new technologies that change what it means for something to be custom-made. I am the creator, but I am also not the creator. Does this mean that the music is void of self expression? I don't believe that is the case. It seems as though claiming authorship is a form of self expression, and one must change their views on originality to adhere to the new standards set forth by technology.